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HG Capital, Switzerland
Hg, sunrise to sunset
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Three days. Eleven events. Nine locations. One mountain. For Hg’s Software Leadership Gathering, 140 clients and leaders returned to Bürgenstock for three days of ideas, conversation and time in the mountains above Lake Lucerne.
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A Stage That Changes
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This year, we brought the landscape inside. Our Creative Studio designed a mountain stage inspired by the view beyond the windows, with lighting that shifted throughout the programme from the first light of sunrise to the warmth of sunset.

Eleven Alpine Moments

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It became the backdrop for conversations with some of software’s leading minds, before the programme moved beyond the conference room and across the mountain. Eleven events in nine locations, from dinners and discussions to mountain biking, pickleball and a late night after-party.

The Mountain Looked Different This Time

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For the centrepiece dinner, Clare Smyth and her team travelled to Switzerland to create a four-course menu. Behind the scenes, we had four hours to transform the conference space completely, removing the stage and seating before rebuilding the room with new furniture, florals, candlelight and print. Across all three days, our team managed every layer of the experience, from guest journeys, concierge and transport to content, production, build and hospitality. One mountain. An entirely new perspective.