Hg, on Lake Lucerne

HG Capital, Switzerland

Hg, on Lake Lucerne

120 guests. 48 hours. The Swiss Alps as a backdrop. For Hg, we created a two-day programme on the shores of Lake Lucerne, bringing together business, conversation and exceptional hospitality for 120 senior guests.

The word RESONATE in large, light blue, blurred capital letters.

Strategy Meets the Alps

By day, the focus was business. Keynotes, strategy sessions and conversations were balanced with time outside, using the landscape and alpine wellness to create space between the more structured moments.

Above the Ordinary

By evening, the pace changed. Michelin-starred chef Massimo Bottura was flown in to create dinner, before guests moved to the Lake House where the night continued. Across the 48 hours, our team managed the entire experience. Guest servicing, concierge, transport, keynote speakers, production and build all worked as one programme, giving every guest the freedom to simply be part of it.

What Guests Never Had to See

Business and pleasure can easily compete. Here, each gave the other room to breathe. Guests remember the view, the conversations and the dinner. Never the logistics.