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Hublot, Unit X
Hublot, in black and white
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One palette. One collection. One moment of reveal. For the launch of Hublot’s new collection at Unit X, The Stables, we stripped the creative world back to black and white.
The word RESONATE in large, light blue, blurred capital letters.
Black, White, Anticipation
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Black whisky cocktails met white reflexed roses. Dark finishes and precise lighting created a monochrome environment where every element was deliberately restrained, keeping the focus firmly on the watches.

The Moment Unveiled

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The evening built towards one moment. Guests gathered around a showcase concealed in smoke. As it cleared, the new collection emerged from within, turning the product reveal into the visual centre of the experience.

And Then, Through the Smoke

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With no colour to compete for attention, material, light and contrast did the work. Everything stripped back. Until only the watches remained.